
Anne-Marie Deans, Ph.D.
Founder & Owner
With a strategic consulting background at BCG, experience from senior corporate roles, a PhD in the life sciences, and a certification as a Certified Dare to Lead™ Facilitator, I offer a unique blend of external insights and internal corporate understanding.
I work with organisations and individual leaders. Organisations I support around systems change and emergent strategy. Individual leaders come to me when they are looking to build the skill sets for courageous, wholehearted leadership.
I am passionate about individuals having the skills to support them to live in their integrity and be the change, as well how we reimagine and rebuild new systems for a future we have fallen in love with.
I’m available for board director roles in Switzerland, bringing my strategic and leadership expertise to the table.
Who I Am
At my core, I’m an idealist, championing wholehearted living and the power of human connection. My leadership journey has taken me through diverse corporate terrains, where I’ve consistently observed one truth: people want to be seen and acknowledged in their roles. It matters that we matter and (re)recognise our inherent worth. I’m inspired by Brené Brown’s research, envisioning a future where we embrace both paradox and ambiguity with curiosity and courage.
I am currently continuing my own learning journey as part of the cohort for a brand new and reimagined interdisciplinary MBA at the LIS: London Interdisciplinary School, where our themes are Complexity, Intelligence, Energy, Ecosystems, Trust, and Longevity.
I have a family, I volunteer, I dance in a small show team, I engage with my local community.
Corporate background snapshot
- Corporate Strategy Lead and Inhouse Consulting at SBB (Swiss Railways), collaborating with the CEO, board, and executive leadership.
- Strategy Consultant at BCG, followed by pivotal business management roles at Johnson & Johnson and biotech companies.
- Engagements with non-profit organizations like the Roll Back Malaria Partnership, WHO, and the Medical Research Council in the UK.
- Education: Reimagined MBA (ongoing until June 2027). PhD and MSc in Life Sciences from the University of Edinburgh, BSc Molecular Genetics in Biotechnology from Sussex University.
Affiliations & Certifications
- Member of the Swiss Institute of Directors (SIoD).
- Certified Dare to Lead™ Facilitator, trained by Dr. Brené Brown.
- Freelance Expert for the community development intiative www.pionierquartier.ch.
- Certified OMind Open Innovation Mindset Facilitator.
- Coralus (Former SheEO™️) Activator, championing #radicalgenerosity.
- Explore my latest blog posts or contact me to see how I can support your organizational development.

